TECATE | LOS ANGELES LINDO Y QUERIDO

Tecate and Remezcla partnered to create Los Angeles Lindo y Querido, a campaign that celebrates the Mexican American community and culture in Los Angeles. Several musicians were invited to write a love song dedicated to the city that was to be premiered at the Los Angeles Lindo y Querido event during Mexican Independence in 2019.

We were tasked to work along with Remezcla's creative team and artist Jesse Jaramillo to come up with the visual identity of this program. Jesse, being born and raised in Los Angeles, created the Logo and illustrations, each of them representing the Chicano culture.