REMEZCLA | JACK DANIEL’S NEW CALLE

New Calle is a digital campaign in which Jack Daniel's teamed with legendary reggaeton artist De La Ghetto to launch a sweepstakes in which YOU —the user— could choose an emerging artist to record with De La Ghetto an exclusive track that represents a new anthem for the streets.  For this project in collaboration with Remezcla, Anómalo Estudio did the art direction and design of branding elements, social assets and website.

Each of the artist that competed for the chance to record with De La Ghetto proudly represented the streets of different area within the United States. For each of these areas we designed a distinctive sticker.